Author Archives: Stefan Dimitrov

About Stefan Dimitrov

25+ years experience as Chief Marketing Officer of leading companies in the fields of Information Technology and Medical Devices Distribution, Sales & Marketing consultant of SMB companies, Sales & Marketing trainer I do believe that marketing is a mix of science, art, and a piece of good luck! For sure there are many common scientific rules and principles that lie at the roots of every marketing project, but the art is in the way they are combined and implemented because there is no any universal formula for success. Good luck is always important...

How to Write a Recommendation for a Business Partner

Recommendations are an important tool for gaining the trust of potential customers! I still remember the colorful expression of a client who said: “I don’t want to serve the needs of your first shaving attempt!” Let me explain for the … Continue reading

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Some Inconvenient Truths about Management

According to me, one of the best presentations of Webit 2011 was the lecture of Jason Little, the Creative Director of Landor Associates of Paris – “The Difference Between Normal and Exceptional”. The essence of the presentation was impressive – … Continue reading

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Business Training – Some Tips Less Likely To Be Known

Training for the development of various crucial business skills (management, sales, marketing etc) is essential if you want to have a stable and successful business in the long run. If you decide to leave your employees’ development to the methods … Continue reading

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How to Write Offers Which Sell

This is a key post in the “Sales” category, because writing offers is one of the difficult aspects of selling. To achieve success in face-to-face selling, you could use a wide range of methods – demonstration materials, personal charm, linguistic … Continue reading

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What is “Company Experience”?

One of the corporate brochures of the company I work for is soon to be edited, and while reading the texts, I decided to post a separate topic about company experience. If your company has at least a 5-year history, … Continue reading

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How to Write a Sponsorship Request

In my previous post “How to Find a Sponsor” I published some tips on how to look for support to realize projects. But the key role for getting the necessary support has the sponsorship request itself – a written document … Continue reading

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How to Find a Sponsor

If you are looking for some support for running a project, you have to know that commercial* sponsors seek SPECIFIC BENEFITS, and not just popularity! What commercial sponsors (hereafter called just sponsors) are interested in are the opportunities to directly … Continue reading

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How to Offer Discounts

This article is targeted at SALES PEOPLE, I’ll write another one for buyers (or “How to Ask for Discounts”) 🙂 I adore bargaining and according to me, if there are suitable conditions for making a deal, discounts play the key … Continue reading

Posted in Sales | Tagged , , , | Leave a comment goes bilingual

I am very happy to announce that my blog becomes bilingual – some of the articles will be published in English as well. Thus I believe that selected practical advice will reach a broader audience and will help more people … Continue reading

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How to Deal with Unfair Competition?

A few days ago a friend of mine asked me for some advice on how to cope with unfair competition in a certain region of the country. It was the common situation – bad-mouthing in front of clients, speculating with … Continue reading

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