Stefan Dimitrov
25+ years experience as Chief Marketing Officer of leading companies in the fields of Information Technology and Medical Devices Distribution, Sales & Marketing consultant of SMB companies, Sales & Marketing trainer
I do believe that marketing is a mix of science, art, and a piece of good luck! For sure there are many common scientific rules and principles that lie at the roots of every marketing project, but the art is in the way they are combined and implemented because there is no any universal formula for success. Good luck is always important...
Communication
How to Write a Recommendation for a Business Partner
Recommendations are an important tool for gaining the trust of potential customers! I still remember the colorful expression of a client who said: “I...
For employers
Some Inconvenient Truths about Management
According to me, one of the best presentations of Webit 2011 was the lecture of Jason Little, the Creative Director of Landor Associates of...
For employers
Business Training – Some Tips Less Likely To Be Known
Training for the development of various crucial business skills (management, sales, marketing etc) is essential if you want to have a stable and successful...
Marketing
How to Write Offers Which Sell
This is a key post in the “Sales” category, because writing offers is one of the difficult aspects of selling. To achieve success in...
For employers
What is “Company Experience”?
One of the corporate brochures of the company I work for is soon to be edited, and while reading the texts, I decided to...
Funding
How to Write a Sponsorship Request
In my previous post “How to Find a Sponsor” I published some tips on how to look for support to realize projects.
But the key...
Funding
How to Find a Sponsor
If you are looking for some support for running a project, you have to know that commercial* sponsors seek SPECIFIC BENEFITS, and not just...
Sales
How to Offer Discounts
This article is targeted at SALES PEOPLE, I’ll write another one for buyers (or “How to Ask for Discounts”) 🙂
I adore bargaining and according...
