Recommendations are an important tool for gaining the trust of potential customers! I still remember the colorful expression of a client who said: “I don’t want to serve the needs of your first shaving attempt!” Let me explain for the ladies that teenagers’ first shaving attempts are usually disastrous – a lot of bleeding cuts and unevenly shaved areas. The recommendation provides a guarantee to whom it may concern that you’ve learned how to excellently shave yourself 🙂
In more than 90% of the cases when I asked for a recommendation I received the answer: “Write something down and we will sign it”. It’s just typical. People prefer not to bother with such things and a lot of the experts who are great in their areas of competence are usually not very good at writing.
I offer you a simple but tested structure of a recommendation which you could use in any case:
1. Title
The best choice is to write RECOMMENDATION so that it becomes immediately clear what the document is about.